Find out what people are clicking with heat mapping.

For those of you who are looking to track clicks on your website, Crazyegg might be able to help you out with it’s heat mapping. Heat mapping is a technique in which JavaScript generated graphics overlay on your website to show “hot” click areas. Or as Crazyegg puts is, “Visualize the user experience on your website”. This is a paid service and plans range from $9 to $99 a month.

Now for those of you who already use Google Analytics, this may not impress you. You might say to yourself, “Why not just use a site overlay to track clicks?”. That’s true, you can use Google Analytics to track what links are being clicked frequently on a page. However, with Crazyegg heat mapping you can track clicks in general, not just clicks on links.

Visual representation of click "hot spots". The left side is "confetti" view and the right is "heatspot" view.

Visual representation of click "hot spots". The left side is "confetti" view and the right is "heatspot" view.

This feature makes Crazyegg best suited for image heavy website, where users could become confused about what is click-able. For example, maybe you have a “Buy Now” image on your E-Commerce website that doesn’t link to your store. With heat mapping you can recognize this mistake and capitalize on the focal point. Turn empty clicks into profitable clicks.

Make sure to check out the demo on their site. If it meets your needs, great. If not, don’t forget about Google Analytics, the free option to track you website.